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Digital Marketing Training Course

In this training course, you will learn the fundamentals of digital marketing, the importance of digital marketing for all businesses, and different online marketing channels such as Google Ads and Social Media Ads [ Facebook & Instagram & Tiktok & SnapChat]. You learn how to set realistic goals, keyword research & and analysis, set up ad campaigns, analyze your ads, manage multiple ads, and coordinate with other team members. 

Learning Objectives

Upon completion of this training course, you will:

  • Develop an understanding of why digital marketing can be beneficial to a business.

  • Understand how to create a digital marketing strategy and implement it.

  • Be aware of the common mistakes that businesses make when undertaking digital marketing.

  • Understand how to analyze the ads

  • Understand how to search the keywords properly

Enrollment Benefits for Business Owners, Self-Employed, and Entrepreneurs:

  • You will be able to generate more leads for your business online

  • You will be able to close more deals online

  • You will build a strong online presence as the world is going digital 

  • You will be able to save time and effort and focus on strategic planning

Course Topics

  • What Is Digital Marketing?

    • A definition of digital marketing, the benefits of digital marketing, and digital marketing and web traffic, customers, brand image, and return on investment (ROI).​

  • Social Media Platforms

    • Types of social media platforms, how to create effective landing pages, following competitors, and the dos and don'ts of social media.​

  • Email Marketing

    • You will learn how to create a successful email campaign.​

  • How to Create a Social Media Marketing Strategy

    • What a social media marketing strategy is, why a strategy is important, and how to design a strategy.

  • Personal Branding for Businesses

    • What personal branding is, the importance of personal branding, how to create a strong personal brand, personal branding pitfalls, auditing your online presence, and deciding what to share.​

  • Customer Service and Social Media

    • Making yourself easy to contact, social customer support, making it easy to connect, the importance of customer service, customer interactions on social media, and complaint prioritization.

  • Social Media Marketing and Advertising Standards

    • Advertising codes, privacy policies, disclaimers, terms and conditions, and the risks of using social media.​

Delivery & Duration

  • Delivery:

    • ​Online training on Zoom

  • Duration:

    • 3 Days​

    • 2 Hours Daily

  • Medium of Instruction: [ Two Options]

    • English​

    • Arabic


  • Digital Marketers

  • Small Business Owners

  • Entrepreneurs 

  • Self-Employed

  • Freelancers

  • Anyone who is interested in becoming a professional digital marketer


  • Monday, 27 November- Wednesday, 29 November 2023

    • 06:30 PM- 08:30 PM UAE Time


Upon completion of this training course, participants will get the following certificates:

  • Certificate:

    • Digital Marketing Certificate​

    • Social Media Marketing Certificate

  • Validity:

    • Lifetime​

  • Awarding Body:

    • Al Danah Institute, Abu Dhabi- UAE​


  • 899 AED

  • 499 AED

*Limited Time Offer*


Please share the following with the registration team:

  • Full Name

  • Address

  • Phone Number

  • Email Address

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